SUMI is the pronunciation of the Japanese corner.
refers to the quiet effort in the corner, the clothes obedient, embrace the dream of a group of people, but also hope that every one, can find their own meaning in the corner.
brand adhere to the clothing embodied in each link, from the image of the concept, planning, writing, research and development, design, choice of materials, playing plate production, product shooting, to the quality control, etc., by team members personally build, Everything produced by the local production in Taiwan, which is Taiwan's brand as a sincere mind.
Beautiful experience comes from the heart.
Too much decoration,
shape easy atmosphere;
with the most simple fiber structure to cover the outside,
let you every one, unique soul,
build their own personality.
"beautiful will be withered, the soul will not."
SU: MI said
from the summer of 2012.